Report about my industrial placement Essay Example | Topics and Well Written Essays - 2250 words

Report about my industrial placement - Essay ExampleStarbucks coffee is popular in all customer types, irrespective of what bestride group customers belong to. Customers love to spend not only(prenominal) leisure time notwithstanding authorized business decisions are taken plot sipping Starbucks coffee. Market for retail coffee is highly competitive but the only competitor from revenue earning perspective has been Nestle S.A. rival in the coffee industry is firm by the price and quality of crossings against the product range. Thus, from earning potential angle, Starbucks is second only to Nestle S.A. The table beneath shows that the product line breadth of Starbucks is high intercourse to its competitors like Dunkin Donuts and McDonalds showing moderate breadth while other competitors including Green Mountain Coffee Roasters, Kraft Foods, Inc. And Nestle S.A. are low in product line breadth (Brown and Nwabueze, 2011). Table1 Direct Competitors to Starbucks Firm Product line Breadth Revenues (2010) in Millions % of Total collection Revenues Starbucks High 10,707 27% Dunkin Donuts Moderate 5,500 14% McDonalds Moderate 2,400 6% Green Mountain Coffee Roasters pocket-sized 803 2% Kraft Foods, Inc. Low 3,100 8% Nestle S.A. Low 17,700 44% Source Harold Brown 2011 Competition in the coffee retail segment is going to be severe with all the leading players deform on capturing in the buff global markets. Starbucks is very well positi whizzd with networked marketing, technology usage, Starbucks rechargeable payment cards and spry apps for quick and easy order placing and payment (Brown and Nwabueze, 2011). Starbucks has successfully adhered to its policy on corporate social province by identifying coffee farmers as critical partners in the growth history of the company. Starbucks has evolved and strengthened its relationships with all stakeholders and partners, including customers, employees, suppliers and communities everyplace the years (Harnrungchalotor n and Phayonlerd, 2010). The organisational chart of Starbucks has gained significant growth by 1991 with the increase in profitability. It prompted Schultz to initiate a new employee programme for the long-lasting success of the Company a stock option plan for all employees. The employment was to create a link between their positive role and the rising market value of the Company. nervous strain options were awarded on the proportionate basis to base pay. Yet another programme, the Bean Stock, was offered for employees benefit. Even part-time employees could withal benefit from this programme of the Company. It helped the Company to recruit motivated people with above-average capabilities and good work habits not only due to its fringe benefit programme but also its pay scale. Starbucks has experienced low swage pass judgment relatively to other companies because of its initiatives for creating a good work environment. The competitive retailers had high turnover rank for sto re employees in the range of 150 to 400% a year while the turnover rates for Starbucks baristas were near to 65%. For the position of store managers, the Company turnover rate was near to 25% relative to approximate 50% for other chain retailers. Schultz management of Starbucks through the values and principles has increased the brand surgery in the desired way. Employees feel high on morality. There is respect for all, irrespective of the designation one holds. One can see the impact of increased level of